/illustration
Carte Hyperlocal
Limited Edition playing cards, which tell the city of milan through each individual card.
CLIENT
Zero, founded in 1996, has been the most widely read events and lifestyle magazine. Since 2007 it has been the go-to site for where to go, to do what and with whom. Always free, always in town, on paper and on smartphones, always in your pocket.
Modiano is a leading brand in the world of playing cards in Italy and abroad. Founded in Trieste in 1868 by Saul Modiano, the historic Italian company specializes in the production of cards, tarot cards and paper products.
AAA collective
Collective established to Promote young talent in the world of Design and Art with events, activities and people.
PROJECT
The AAA collective asked me to narrate Milan through a deck of playing cards. Inspired by Zero's HYPERLOCAL project, a project created for the purpose of telling the city of Milan through posters/magazines each focused on a Milan neighborhood, this deck was born that tells through the 4 suits 4 neighborhoods of Milan namely Bovisa, Navigli, Chinatown and Porta Venezia.
If in traditional playing cards the priority is the game, here the priority is to tell about a city. Each card therefore has its own story and each suit its own characters.
